6 Digital Compromises Fashion Entrepreneurs Need to Be Aware Of
Compromising on digital marketing needs for a fashion entrepreneur can be dangerous. Here are 6 important elements fashion brands should pay attention to for digital fashion marketing in 2015.
View ArticleFive Reasons Twitter is Great for Blogger Outreach
For many Fashion Marketers and Public Relations professionals, Twitter has become a strong channel for outreach and identifying new influencers that may be strong connections to the brands they...
View ArticleHow to Use Fashion Films in Your Branding – Part I
Startup fashion brands often overlook the value of videography or film production in favor of more easily measurable and easily created content. Learn a little about the various kinds of video content...
View ArticleWhen Chiara Got Her Vogue Cover ( and what it means for Influencer Marketing )
Now that Chiara Ferragni will appear on the cover of Vogue, how does this change the way you should handle your influencer marketing? Surprisingly, not much.
View Article10 Asian American Fashion Bloggers to Follow
Fashion blogging has led to an increase in recognition for a great number of Asian-Americans, particularly as the bamboo ceiling exists in so many other areas of media and business. Here are ten...
View Article4 Effective Ways to Spring Clean Your Brand
Developing a strategy for moving stale or off-season inventory is important for the growth of any brand, especially in e-commerce. Here are four ways to spring clean your brand and get rid of apparel,...
View ArticleUnderstanding Your Commitment: How TFP Makes Fashion Work
TFP doesn't always have to be an organizational nightmare or chaotic symphony. Utilizing the right tools and applications can help in finding and managing a great team and increase the productivity and...
View ArticleTen Filipina Fashion Bloggers You Should Follow
Any entrepreneur could learn a thing or two from these digitally savvy Filipina fashion bloggers who have used the Internet and their passion for fashion to propel themselves into the influencers they...
View ArticleFive Tips for Building SEO Value Working with Bloggers / Influencers
Eleasha Ajadi of the Duchess of Fashion shares five essential tips for working with fashion bloggers / influencers to increase SEO value from her experience as a digital marketer.
View ArticleBlogger and the Brand Event Recap
The inaugural Blogger and the Brand was a night filled with fashion and friendship, as 40 of the most stylish local bloggers came together with 15 exciting brands to understand how to better...
View ArticleFive Odd Metrics to Track influencer Engagement
So long as Instagram remains the Queen of Fashion Social Media, any changes to user influence will cause huge concerns. Here are five odd metrics to measure influencer engagement on the platform.
View ArticleFour Reasons It’s Ok to Not to Discount independence Day
While a common practice for smaller fashion retailers, here are four reasons that its OK not to discount for Independence Day.
View ArticleBlogger and the Brand: Second Edition Event Recap
Blogger and the Brand: Second Edition kicked off on September 12, 2016 and brought together over 50 style bloggers and 20 local brands for a night of fashion, fun and friendship.
View ArticleBlogger and the Brand Shop at Vera Bradley Recap
The day was Wednesday, May 31st, a day forecasters predicted would be beset with rain and clouds, but the sun prevailed. Right up until the minute the sun set, the weather was picturesque: a warm,...
View ArticleAre Fashion Magazines Truly Losing Their Influence?
This post originally appeared on Vestoj.com, written by Anja Aronowsky Cronberg on July 6, 2017. WILL I GET A TICKET? A Conversation About Life After Vogue With Lucinda Chambers by Anja Aronowsky...
View ArticleBlogger and the Brand Third Edition Event Recap
For the third straight year, emerging brands and growing bloggers have come together during New York Fashion Week to forge new relationships, build stronger networks and learn directly from their peers...
View ArticleBlogger and the Brand Womens’ Fourth Edition Event Recap
The first Monday of Spring / Summer fashion week in New York has played host to Blogger and the Brand for the past three years. This year being no exception, the team at Ombre Digital presented the 4th...
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